CMOs say that their digital marketing spending grew by 7.3% over the past year, a slower rate of growth than reported in past years.
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In What Areas Do Brands Think They Need to Improve?
Marketing decision-makers at B2B and B2C companies think they can get better at generating brand awareness.
Why Might Consumers Stop Boycotting a Company?
More than 7 in 10 consumers across 17 global markets would boycott a company for various reasons.
Almost 8 in 10 US Adults Believe Social Media Companies Have Too Much Influence in Politics
Almost two-thirds of American adults feel that social media has had a mostly negative effect on how things are going in the country today.
Brands Challenged to Balance Data Security and CX
Data security is a key factor – maybe the key factor – in consumers’ trust in brands.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
More Americans Are in Support of a TikTok Ban Than Not
Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
SMB CMOs Try to Stay on Top of Expanding Set of Channels, Mountain of Data
Two-thirds said they have overwhelmed by the amount of marketing data available in recent years.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
A New Breed of B2B Decision-Makers?
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only...
Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences
Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but...
CDP Users See Benefits to Online Sales
Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data...