Fewer consumers – only around 4 in 10 – are willing to pay more for “Made in America” products this year.
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Consumers Split on AI in Ads, See Negative Impact on Brand Perception
Knowing an ad was made using AI affects brand perception negatively for many consumers.
Consumers Estimate Engaging with A Quarter of Their Direct Mail
Engagement with – and positivity towards – direct mail is found to be higher among younger than older consumers.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
What’s Going on with US Media Consumption?
There’s been a rebound in the share of working-age consumers who stream music daily. Otherwise, media consumption seems to be generally down.
1 in 2 Listeners Take Action After Hearing Podcast Ads
About 1 in 10 report making a purchase after hearing a podcast ad.
Which Brand Actions Turn Off Consumers?
Brands should avoid making misleading claims and engaging in aggressive sales tactics.
So How Many Millennials Are There in the US, Anyway? (Updated)
There were 74.2 million Millennials (ages 28-43) in the US last year, constituting 21.8% of the population.
Gen X Asian-Americans Are Avid Connected Device Users
Asian-American Gen Xers spend more than twice as much time as gen pop Gen Xers using the internet on tablets.
Father’s Day Retail Spending to Hit New High
Consumer spending around Father’s Day is expected to hit $24 billion, up from the previous high of $22.9 billion in 2023.
Exclusive Content Draws SVOD Subscribers, But With a Catch
Among viewers, almost 4 in 10 (38%) agree that they often subscribe to a channel to watch a specific show – and then cancel it.
Older Adults Profess Stronger Brand Ties
Adults ages 25-34 are the least likely to say they usually stick with brands they like, although they still show a high level of brand loyalty.
Consumers Estimate Engaging with A Quarter of Their Direct Mail
Engagement with – and positivity towards – direct mail is found to be higher among younger than older consumers.
CX Leaders Report CEO Buy-In, Budget Growth
9 in 10 CX Leaders have a CEO that acts as a strong champion for the customer experience.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
Most Consumers Say They Trust Gen AI At Least As Much – If Not More Than – Search Results
6 in 10 consumers say they expect to increase their use of generative AI for search in the next 6 months.
Which Brand Messages Are Consumers Likely to Engage With?
About 4 in 10 consumers complain of receiving irrelevant content and offers.
7 Points About Advertising in Video Games
Video game players are more likely to describe ads as “annoying” than “fun,” but also report noticing the ads and generally finding them relevant.