The analysis of information keywords on desktops finds that the presence of AI overviews reduces click rates on the top result by 34.5%.
云南脱逃在押人员已被警方抓获
Additional categories:
Site Search Seen as “Strong Intent Signal”
While searchers accounted for only about one-quarter of online shoppers, they represented 44% of revenues.
So How Much Do Americans Use Google?
The average desktop web users in the US makes 126 unique Google searches per month.
Most Consumers Say They Trust Gen AI At Least As Much – If Not More Than – Search Results
6 in 10 consumers say they expect to increase their use of generative AI for search in the next 6 months.
The Appeal of Educational Brand Messaging Rises Among Consumers
Humor is still the most appealing, but consumers are increasingly looking for brands to educate them and help them learn new things.
Google’s Top Trending Searches of 2024
Sports events featured prominently in the global list of top-trending searches, while the Election was high on the list in the US.
Content Quality Isn’t the Challenge – Conversion Is, Say B2B Marketers
Fewer B2B content marketers are concerned with optimizing for SEO this year than last.
Millennial Marketers Are Looking to Develop Their Leadership Skills
Marketers across generations are also seeking to sharpen their abilities to work with new technologies.
What Factors Can Delay the B2B Purchase Process?
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.
Social Shopping’s Popularity Continues
Social shopping likelihood is highest on Facebook for all generations except for Gen Z.
What Services Are Brands Outsourcing to Agencies, and What Do They Want From Them?
Brands most value creativity in their agency partners, but measure them on the basis of business impact.
Which Topics Are Gen Zers Searching for on Social Media?
Younger Americans are searching for topics such as Gift Ideas, Hair & Makeup, Recipes, and Fashion Brands on social media.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.