Perennial leader BAND-AID has been usurped at the top this year.
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These Companies Have the Best – and Worst – Reputations in the US in 2025
Almost half of corporate reputations measured this year declined. Trust appears to be a factor.
What Are the Strongest and Most Valuable B2B Brands in the World?
Microsoft continues to be the most valuable B2B brand in the world, while NVIDIA is the fastest-growing in brand value.
World’s Most Valuable Brands Reach Record Collective Value
Apple added to its status as the world’s most valuable brand, registering a 28% increase in brand value to $1.3 trillion.
Retail, Media Top the Industry Brand Value Rankings in the US
Retail brands account for the largest share of the top US brands’ collective value.
Which Consumer Brand Is Most Loved Around the World?
Two Alphabet brands are in the top 4 globally in terms of “brand health,” but neither tops the list.
Which Industries Are Most Heavily Represented Among the World’s Most Valuable Brands?
Banking brands account for the largest share of top brands’ collective value.
Which Brands Are Growing in Perceived Value?
Amazon offers the best bang for the buck, while Nike’s perceived value is growing.
These Brands Had the Fastest Growth in Consumer Purchase Consideration in 2024
It was a big year for the WNBA – and that was reflected in the rankings.
Here Are the World’s 10 Most Valuable Brands for 2024
Apple retained its title, although it was one of only two brands in the top 10 to shed brand value this year.
2024’s Top Brands Ranked by Customer Loyalty
Apple leads the way yet again, while video streaming services drop.
Who Dominated US Retail in 2023? The 10 Largest Retailers, Ranked.
Walmart surpassed half a trillion dollars in US retail sales last year, more than twice that of Amazon.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
LGBTQ+ Americans Back Companies Taking on Social Issues
More than 6 in 10 (63% of) LGBTQ+ adults surveyed agree that they don’t see their lifestyle represented enough in advertising.
Amazon Fares Well in Latest Annual Brand Health Rankings
Tech brands dominated the most improved list for 2023.
Here Are the World’s 10 Most Valuable Brands in 2023
Microsoft registered the fastest growth rate of the top 10, while Apple remained in the top spot with brand value exceeding $500 billion.