Marketers’?influencer budgets continue to grow as most CMOs envision a future in which brands are built in partnership between brands, creators, and platforms. But scaling creator investments comes with its own challenges, none the least ensuring consistency in brand...
More than 8 in 10 (83% of) US adults watch streaming services, according to a study from the Pew Research Center. Perhaps not coincidentally, a recent survey found an almost equal proportion (84%) of TV viewers saying that their favorite show is on a streaming...
About three-quarters of consumers aren’t worried about being perceived negatively for buying private label products.
Knowing an ad was made using AI affects brand perception negatively for many consumers.
Engagement with – and positivity towards – direct mail is found to be higher among younger than older consumers.
Perennial leader BAND-AID has been usurped at the top this year.
There’s been a rebound in the share of working-age consumers who stream music daily. Otherwise, media consumption seems to be generally down.
About 1 in 10 report making a purchase after hearing a podcast ad.
The US sits below the global average in terms of weekly podcast listening.
Titles focused on bottom-line growth are becoming more prominent in Customer Activation and Growth hiring.
Brands should avoid making misleading claims and engaging in aggressive sales tactics.
There were 74.2 million Millennials (ages 28-43) in the US last year, constituting 21.8% of the population.
9 in 10 CX Leaders have a CEO that acts as a strong champion for the customer experience.
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
Having to explain the value to sales and finance is proving to be a problem.
Almost half of teen girls report having cut back on their social media use.
Ad-supported media shrunk to a slim majority (52.7% share) of media consumption globally, while being a minority of time spent in the US.
Among viewers, almost 4 in 10 (38%) agree that they often subscribe to a channel to watch a specific show – and then cancel it.
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