Customer renewal or retention rate is the top KPI that subscription leaders are looking to improve this year.
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Email’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
Here’s What Consumers Say Impacts Their Loyalty to Brands
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.
Retailers Diversify into New Revenue Streams
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
What Are Online Shoppers’ Favorite Coupon Types?
A 5% discount is likely not enough to motivate shoppers.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Do Consumers Engage with Brand Incentives on Social Media?
The most common action taken is to simply follow the brand.
1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?
Mover marketers are directing more of their efforts to digital than direct mail.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
Companies Say They’re Capturing More Data Now. How?
About 8 in 10 have increased their use of websites and e-commerce.
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the...
What Benefits Do Premium Loyalty Program Members Value?
Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong...