Relevance is key, and journalists also have a taste for research and data.
梦见自己穿孝衣有什么征兆
Additional categories:
What Are CEOs’ Top Comms Priorities? Comms Pros Weigh In.
Matters of ESG and DEI have fallen to the bottom of the heap in today’s climate.
Use of AI by PR Pros Continues to Rise
Half of agency PR pros are disclosing their use of AI to their clients some or all of the time.
9 in 10 Comms Professionals Repurpose Press Release Content
The leading channel for press release promotion is social media.
The Public’s Perception of Advertising & PR Slips to A New Low
Just 26% of US adults have a positive view of the industry, far outweighed by the 43% with a negative view.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
Generative AI Use by PR Pros Is on the Upswing
PR pros believe AI will be most impactful for research and list building and for writing.
Which Metrics Are Most Useful for PR Teams?
Increasing the value of PR is based on producing measurable results and tying activities to business initiatives.
US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
The Public Maintains a Poor Perception of the Advertising and PR Industry
Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
Where Do PR Pros See Future Use Cases for AI?
Right now, PR pros are primarily using AI for writing, but in the future see its use in research and list building.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
Thought Leadership Being Used to Connect with Various Stakeholders
Executives are worried that their thought leadership won’t stand out in a saturated market, but also see the potential for it to generate media coverage.
Who’s Making the Decisions About Earned Media Spending?
3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.