There’s been a rebound in the share of working-age consumers who stream music daily. Otherwise, media consumption seems to be generally down.
全省交通运输行业科技创新暨信息化工作会议圆满结束
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1 in 2 Listeners Take Action After Hearing Podcast Ads
About 1 in 10 report making a purchase after hearing a podcast ad.
Where in the World is Regular Podcast Listening Most Prevalent in 2025?
The US sits below the global average in terms of weekly podcast listening.
What to Do – and Avoid Doing – When Pitching Journalists
Relevance is key, and journalists also have a taste for research and data.
Podcast Ad Loads Moderate
Podcast ad loads have now declined for three consecutive quarters following their peak in Q2 2024.
Gen X Asian-Americans Are Avid Connected Device Users
Asian-American Gen Xers spend more than twice as much time as gen pop Gen Xers using the internet on tablets.
World’s Most Valuable Brands Reach Record Collective Value
Apple added to its status as the world’s most valuable brand, registering a 28% increase in brand value to $1.3 trillion.
Consumer Media Usage May Finally Be Plateauing
Ad-supported media shrunk to a slim majority (52.7% share) of media consumption globally, while being a minority of time spent in the US.
Smart TV Penetration Yet to Plateau
Two-thirds of TV households watch streaming video on a smart TV every week.
Sports Content Drives Streaming Subscriptions
Almost half of sports fans ages 13-34 say they’ve subscribed to a streaming service to watch a specific sport.
Retail, Media Top the Industry Brand Value Rankings in the US
Retail brands account for the largest share of the top US brands’ collective value.
Monthly Podcast Consumption Crosses Majority Threshold
Some 55% of Americans ages 12 and over have watched or listened to a podcast in the past month.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
Traditional Pay-TV Falling Behind in Video Subscription Revenues
Soon, OTT subscription revenues (excluding digital pay TV) will surpass traditional pay-TV revenues in the US.
Non-Premium Video Continues to Steal Youths’ Attention Away from Regular TV
The majority agree that it’s just as much fun to watch short YouTube video clips on TV as it is to watch longer TV shows and movies.
Black Adults Are Keen Users of Social Media on Their Phones
Audio ads – both podcast and radio – also appear to be strong ways to connect with Black audiences.