Amazon offers the best bang for the buck, while Nike’s perceived value is growing.
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The Public’s Perception of Advertising & PR Slips to A New Low
Just 26% of US adults have a positive view of the industry, far outweighed by the 43% with a negative view.
Digital Commerce M&A Volume, Multiples Down Y-O-Y in H1
Companies in North America have been more likely to be acquired than those in other regions of the world over the past 2.5 years.
Does Your Landing Page Conversion Rate Measure Up?
If it’s higher than 6.6%, you’re doing better than most.
Baby Boomers Seem Less Likely Than Others to Try New Brands
Baby Boomers are more likely than US adults overall to say that when they find a product or service they like, they stick with it.
For Which Topics Are Influencers Considered Useful Information Sources?
Most consumers feel that social media influencers are useful sources of Travel information, but not so for News & Politics.
Global Ad Spend’s Set for a Strong Increase This Year. Here Are the Details.
Discover forecast ad spend growth rates globally, by key market, by channel, and by vertical.
The US Public’s Trust in Big Tech Remains Low
Only about 1 in 4 adults have “a great deal” or “quite a lot” of confidence in large tech companies.
Back-to-Class Spending Forecast to Slip This Year, Though Remain Strong
Combined spending on back-to-school and back-to-college is expected to total $125.4 billion, down from last year’s record $135.5 billion.
Which Topics Are Gen Zers Searching for on Social Media?
Younger Americans are searching for topics such as Gift Ideas, Hair & Makeup, Recipes, and Fashion Brands on social media.
85% of Marketers Have Advertised on Emerging Media Channels. What Makes Them Ready?
Inventory factors. such as the potential for future technological innovation, are key considerations.
World’s Most Valuable Brands Post Healthy Rebound in Collective Brand Value
It’s been a strong year for the Business Technology & Services Platforms sector.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
What’s Going on with US Media Consumption?
There’s been a rebound in the share of working-age consumers who stream music daily. Otherwise, media consumption seems to be generally down.
B2B Marketers Claim High Visibility into the Customer Journey
GTM teams with full visibility of the customer journey were significantly more likely to say they deliver exceptional buyer experiences.
Global Ad Spend’s Set for a Strong Increase This Year. Here Are the Details.
Discover forecast ad spend growth rates globally, by key market, by channel, and by vertical.
The US Public’s Trust in Big Tech Remains Low
Only about 1 in 4 adults have “a great deal” or “quite a lot” of confidence in large tech companies.
Back-to-Class Spending Forecast to Slip This Year, Though Remain Strong
Combined spending on back-to-school and back-to-college is expected to total $125.4 billion, down from last year’s record $135.5 billion.